We know the word "boutique" may sound braggadocious, pretentious, or even expensive, but nothing could be further from the truth. We call ourselves a "boutique operator" because we offer highly specialized services - focusing exclusively on providing the best possible experience in one single country. While other multinational tour companies have discovered Ecuador and now struggle to offer tours here, we remain focused on providing the best possible experience here as a small, boutique operator. Over time, we've singlehandedly turned Ecuador into a top adventure-riding destination in South America, and we will continue to do so as we welcome more and more riders from around the world. At the time, Ecuador was not well-known by motorcyclists and where most transcontinental adventure riders zoomed through on their way to Alaska or Ushuaia. We were just two long-distance motorcycle adventurers wanting to share the feeling of freedom we felt on the road when we started Ecuador Freedom Bike Rental in 2009. We want to keep you updated on our focus and direction for the future. While keeping in touch with all of you is important, it sometimes takes a backseat. We've just been too busy with so many (frankly more amusing) things like getting new bikes, scouting new routes and making new friends. It has been a while since we sat ourselves down in front of a computer to write a newsletter. We're Still Small, Boutique, and as a Result - Extraordinary.
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